Streamline your approval processes and tackle increasing costs! Overcome the challenges of shrinking government budgets, anticipate market demand and improve your product’s value proposition.
Featuring world-class case studies and hours of industry leader interaction, you will take away comprehensive advice and practical solutions to seize market access opportunities in Canada’s rapidly changing pharmaceutical landscape.
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This is North America’s biggest Market Access event!
A career public servant, Doug has a background in international trade law, intellectual property policy, pharmaceutical industry issues and competition law enforcement.
Doug attended McGill University, the University of New Brunswick and l'Université de Moncton. He graduated law school in 1997 and was called to the Ontario Bar in 1999 after a clerkship with the Honourable Marc Noël of the Federal Court of Appeal.
In 2000, Doug was hired by Industry Canada to assist in the case management of two WTO-based legal challenges to Canada’s pharmaceutical patent regime brought by the US and EU. In 2006, Doug became the Director of the Patent and Trademark Policy Directorate at Industry Canada, where he led a number of legislative and regulatory initiatives under the Patent Act and Trademarks Act, including the development of Canada’s Access to Medicines Regime (CAMR) and pharmaceutical patent litigation reform. In 2009, Doug joined the Competition Bureau as Assistant Deputy Commissioner, Civil Matters Branch, where he was responsible for a number of high profile prosecutions under the Competition Act.
Doug became Executive Director of the PMPRB on October 28, 2013.
Originally from Vancouver, Alan Birch currently resides in Toronto. He is an administrator at the Oncology Drug Access Navigators of Ontario (ODANO). Within ODANO, Alan facilitates education for fellow members, does advocacy for patients as well as maintaining the ODANO website at www.odano.ca. In addition to ODANO duties, Alan is a drug access navigator at North York General Hospital.
Alan is a Pharmacy Technician by background and has been working in oncology for the past 5 years. He is a member of the Ontario College of Pharmacists and the Ontario Pharmacists Association.
As the National Practice Leader, Drug Benefits Solutions in Great-West Life’s Toronto Group Sales Office, Barbara A. Martinez supports sales offices across Canada on prescription drug management initiatives. She plays a key role in supporting advisors and their clients, including designing and managing drug benefit plans with Great-West Life Drug Solutions programs.
Barbara joined Great-West Life in 2012 after 10 years at Mercer, where she led the Canadian drug benefits consulting team. She’s a regular speaker at industry forums and a frequent commentator on employer drug programs. Her past experience also includes 13 years in the pharmaceutical industry, where she worked in sales and marketing as well as government and professional affairs.