Heather McDonald

Global Head, Pricing Innovation and Implementation

Bayer


All Sessions by Heather McDonald

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Day 1: Oct 6, 2020

11:30 am

11:30 am

Panel Discussion

Strategies for Managing Through the Adjusted Timeline and Transition to Implementation of the New Pricing Guidelines

Given the uncertainties created by the change in implementation date to the new pricing guidelines, navigating the marketplace will be challenging. Fine-tune your pricing strategy as the new guidelines gain clarity. Take away a road map to help your organization with:

  • Strategies for product positioning and pricing
  • Insights about determining factors on whether medicines will be classified as Category I or Category II
  • Understanding what impact the current consultation process could have on the final guidelines and on your organization

Gain clarity on how to align your pricing strategies with the new PMPRB pricing guidelines as they emerge under the new implementation timeline

Day 2: Oct 7, 2020

Day 3: Oct 8, 2020