Heather McDonald

Global Head, Pricing Innovation and Implementation

Bayer


All Sessions by Heather McDonald

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Agenda: Day 1 Oct 6, 2020

2:15 pm

2:15 pm

Panel Discussion: THE ROAD TO ADVANCED THERAPEUTICS

Assessing the State of Play: Are Gene Therapies the Next Big Game Changer?

Although still considered by some an experimental technique, gene therapy, which focuses on the genetic modification of cells, is poised to become much more prevalent. Researchers are constantly unveiling new approaches to gene therapy. Inform your development pipeline with an in-depth understanding of these strategies, including:

  • Replacing a mutated disease-causing gene with a healthy copy of the gene
  • Inactivating, or “knocking out,” a mutated gene that is functioning improperly
  • Introducing a new gene into the body to help fight a disease

Equip your team with actionable insights in your development of efficacious gene therapy products

Agenda: Day 2 Oct 7, 2020