Arima Ventin

The definition of ‘value’ as it pertains to market access in Canada can differ depending on the stakeholder perspective. Gain clarity on defining your value. Adopt best practices to:

• Understand how Health Canada approvals and CADTH/INESSS assessments shape value perceptions.
• Align value propositions with public and private insurers, patient advocacy groups, and healthcare providers, ensuring alignment with national and provincial reimbursement frameworks.
• Leverage health economic models, patient outcomes data, and comparator analyses to demonstrate value beyond pricing.

Reduce misalignment among stakeholders by clarifying value in pricing and reimbursement discussions.