Tips on How to Understand the Negotiation Dynamics

Master the 2026 negotiation logic that requires an understanding of specific criteria. Apply new approaches to how you can determine negotiation prioritization. You’ll walk away with a blueprint to:

• Transform high-cost and curative therapies, including how the pCPA is adapting its financial risk-sharing models.
• Enhance system integration and address the friction points and opportunities for better alignment between CDA-AMC and active pCPA negotiations.
• Bolster lifecycle negotiations using the Alliance’s perspective on “renegotiation” triggers and managing products.

Identify the tactical adjustments and evidence requirements necessary for your manufacturers to achieve successful, predictable outcomes in an increasingly complex and scrutinized payer environment.