Getting it Right in a Competitive Global Landscape

Value recognition is a critical factor in Canada’s ability to attract and sustain access to innovative medicines.  HTA agencies are fundamental to establishing value recognition by acting as system conveners and bringing together all stakeholders to create a foundational understanding of value that is incorporated into carried through the entire reimbursement process.  Take away actionable strategies to help you:

• Explore how HTA frameworks are evolving to more fully and accurately capture the value of innovation, and examine what adaptations are needed to remain relevant, transparent, and impactful in a rapidly changing healthcare environment.

• Examine how value recognition established through HTA is leveraged by payers and how the alignment between HTA assessments and provincial reimbursement decisions can be strengthened to support both timely patient access and system sustainability.

Understand trends in value recognition and strengthen your submission for reimbursement – it has never mattered more.