Laurie leads business development for IQVIA Canada’s Real World Solutions (RWS) team.
Laurie has more than 27 years of multi-therapeutic pharmaceutical industry experience both in Canada and globally.
Laurie’s expertise includes leading launches for 6 products in Canada. Stakeholder engagement has been paramount to her success enabling access to new medications.
Laurie also brings a keen understanding of the Commercial and Medical sectors in the Canadian pharmaceutical landscape throughout a product’s lifecycle from pre-launch to genericization, providing her with a unique set of strategic perspectives in developing solutions that provide maximum value.
Current Title: Director, Business Development, Real World Solutions
Real World Solutions Experience: Laurie is a Director of Business Development in the Real-World Solutions team at IQVIA Canada with over 27 years of experience in the industry both in Canada and globally. Laurie leads the team engaging with our clients to help understand the business challenges they face and then construct the best strategic access or evidence generation solution IQVIA can provide.
Project expertise includes strategic brand commercial and medical launch planning, evidence generation planning and execution across a brands lifecycle, stakeholder engagement, advisory panels, and patient support program development
Experience in therapeutic areas includes neurology, cardiovascular disease, hematology, ophthalmology, gastroenterology, men’s health, women’s health, oncology, chronic pain, metabolic diseases, radiology and infectious disease.
Other Experience: Laurie conducted bench research at the University of Western Ontario in neurophysiology. She managed a medical research department in a large pharmaceutical company for over 5 years. She is a certified training generalist in adult learning principles and a member of the board for the Ontario Pharmaceutical Marketing Association
Education: Masters of Science Degree in Physiology from the University of Western Ontario
Email: [email protected]
Day 1 Oct 28, 2025
11:20 am
PANEL
Immunization Innovation: Rethinking Vaccine Access for a Healthier Future
Canada’s vaccine landscape is evolving but ensuring equitable access across the country’s various jurisdictions is not without its hurdles.
This expert panel will bring together participants with diverse backgrounds and perspectives from Canadian healthcare to share viewpoints, discuss actionable strategies, and explore innovative ideas that could reshape the future of vaccine access.
- Demystify the patchwork for access: Understand the intricacies of provincial and territorial funding and procurement and how to build more cohesive, nationally aligned access strategies
- Redefine Value: Explore evolving HTA and value assessment methods for vaccines, and how to measure the broader public health and societal benefits of vaccines for adults and their role in preventive care
- Expand Access: Tackle the persistent barriers to adult immunization and travel-related vaccines and explore new pathways to broaden coverage.
Whether you’re navigating policy, pricing, or patient access, this session will equip you with the insights and tools to drive meaningful change in vaccine market access across Canada.
Day 2 Oct 29, 2025
