Brad Millson

Senior Principal, Health Access & Outcomes


All Sessions by Brad Millson

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Day 1: Oct 6, 2020

11:05 am

11:05 am

Opening Keynote Address

Position Your Company to Succeed with a Market Access Update and Valuable Insights on the Impact of COVID-19 on Healthcare

2020 has been a year like no other, with multiple factors both exerting pressure on clinical research and driving an increased demand for quality evidence. The temporary shutdown of many clinical research sites in response to COVID-19 is forcing the need to look at existing sources of data and maximize the insights from these rich resources. In addition, regulatory changes that are in motion are driving increased demand for clinically meaningful evidence, as stakeholders focus on optimizing real world effectiveness of therapies and are taking a more patient-centric approach to care. Develop an action plan to evaluate the strategic implications of ongoing change to help you:

  • Assess some of the impacts that COVID-19 has had on the life sciences industry in Canada and on market access trends
  • Learn from your peers by bringing forward your most pressing questions on the current market access landscape
  • Stay on top of the evolving nature of evidence generation

Fine-tune your market access strategy with insight on Covid-19 and answers to your biggest challenges

Day 2: Oct 7, 2020

Day 3: Oct 8, 2020