As General Manager, Real World Solutions (RWS), Brad leads strategic operations and development for this team at IQVIA. This growing area supports the pharmaceutical industry, governments, and academics in understanding and delivering health outcomes data, economic modelling, payer research, and access strategies.
Previously, Brad was a Senior Principal in RWS, responsible for market access strategy and real-world evidence-based solutions for the pharmaceutical industry and its stakeholders. He joined IQVIA in 2013, bringing his global expertise in pharmaceutical brand management, strong medical science training, and strategic problem solving across government and private sectors to the organization.
Brad is recognized as a thought leader for his expertise in health outcomes, market access and policy strategy.
Agenda: Day 1 Oct 16, 2024
Agenda: Day 2 Oct 17, 2024
