Stephen Sampson

Senior Vice President

GLOBAL PUBLIC AFFAIRS


All Sessions by Stephen Sampson

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Day 1: Oct 6, 2020

Day 2: Oct 7, 2020

1:40 pm

1:40 pm

Panel Discussion

The Patient perspective – Instil the Patients’ Voice into Your Market Access Strategy to Enhance Your Product’s Success

Involving patient groups has become a cornerstone to the success of new product launches.  Advance the validity of your R&D results, RWE and your market access strategy by incorporating the patient voice from the earliest possible stage of development.  Create a blueprint to:

  • Initiate greater collaboration with patient groups earlier on to engage them within the boundaries of compliance
  • Understand the benefits of involving patients in the trial design stage
  • Gain early insight into how patients react to your product that can enhance your success throughout your development cycle, submission processes and beyond to patient support

Instil the patients’ voice into your R&D to advance your market access strategy

Day 3: Oct 8, 2020