Mina Mawani

President and CEO

Crohn’s and Colitis Canada


All Sessions by Mina Mawani

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Day 1: Oct 6, 2020

3:45 pm

3:45 pm

Panel Discussion:

Patient perspective – Instil the Patients’ Voice into Your Market Access Strategy to Enhance Your Product’s Success

Involving patient groups has become a cornerstone to the success of new product launches. Advance the validity of your R&D results and your market access strategy by incorporating the patient voice from the earliest possible stage of development. Create a blueprint to:

  • Initiate greater collaboration with patient groups earlier on
  • Understand the benefits of involving patients in the trial design stage
  • Gain early insight into how patients react to your product that can enhance your success throughout your development cycle and beyond to patient support

Instil the patients’ voice into your R&D to advance your market access strategy

Day 2: Oct 7, 2020

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