Barbara Martinez

Practice Leader, Benefits Solutions

Canada Life


All Sessions by Barbara Martinez

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Agenda: Day 1 Oct 6, 2020

3:30 pm

3:30 pm

Panel Discussion: PRIVATE PAYERS’ PERSPECTIVE

Ensure A Pathway to Access & Reimbursement Among Private Payors

Continued tightening of access to private payor formularies combined with a move to outsource benefit plans and administration to third parties for some payors, means more barriers to access in this market than before. Hone your private payor access strategy by understanding new market developments and payer priorities. Create an action plan to:

  • Leverage elements of successful public PLA submissions and adapt them for the private payer market
  • Analyze the influence of public payor decisions on private payors to increase your preparedness
  • Discover what pharma companies can do to optimize the ROI of their submissions to private payors

Gain insight into what private payors need and succeed with a tailored approach to securing a PLA

Agenda: Day 2 Oct 7, 2020